The forgotten art of storytelling
By the majority of us, storytelling isn't considered an effective tool to be used in the business context. We deliver 30 slides PowerPoint presentations all in the hope to move the audience with our ideas and thoughts. While the audience is yawning and checking phones every two minutes right in front of us.
How many times have you seen people yawning and checking phones while listening to a compelling story? In this article, I tried to highlight the importance of storytelling in the business context and how it can be inculcated effectively.